The boycott of Facebook by major advertising companies will begin today, the boycott will involve the social media giant and more than 400 major brands, including Coca-Cola and Starbucks.
U.S. civil rights groups have compiled a list of multinational organizations to help take concrete steps to curb hate speech in the wake of George Floyd's death, to help control social media and national accountability on racism.
During a planned one-month boycott on Tuesday, Caroline Everson, vice president of global business solutions, and Facebook executives, including Neil Potts, director of public policy, told Reuters from three sources involved in the calls.
Sources said the executives did not provide any new details on how to deal with hate speech. Instead, he cited recent press releases, frustrated by calls from advertisers who believe the plans aren't meant to be.
It's not just moving, said an executive at a major advertising agency.
Facebook chief executive Mark Zuckerberg has agreed to meet with boycott organizers, a spokesman said late Tuesday.
After the death of Floyd, American civil rights groups, including the Anti-Detoxification League, the NAACP, and the Color of Change, launched the One Profit, One Profit campaign, a black man who The moon went under the knee of a white police officer.
These groups identified 10 demands for Facebook, including those that face severe harassment, and refunds to brands whose ads are displayed in front of offensive content that is later removed. has been given.
Facebook said earlier this week it would present an audit to curb hate speech and increase plans to label such newsworthy content that would otherwise be social media like Twitter. The media will violate its policies after similar exercises on platforms.
A representative of the digital ad agency who participated in a call on Tuesday said that Facebook executives repeatedly referred to the audit without offering additional benefits.
Facebook executives have spoken to chief executives, board members, and even the chief marketing officer of large advertisers to talk to them outside the boycott, two people told Reuters they were briefed on the discussions. All sources requested anonymity because they were not authorized to speak on the record.
0 Comments